Discover how to get the most out of GitHub in our *new* eBook
Download now ➔

How Zinc doubled their achieved sprint goals

Enterprise Software

Keeping communication lines open

Almost 80% of the North American workforce doesn't use desks. Their offices are trucks, delivery vehicles, or far-flung job sites. But business communication tools aren't built for those workers, causing them to seek out insecure consumer apps that are a security nightmare. The secure messaging company Zinc provides a streamlined platform with the simplicity of SMS, plus all the bells and whistles users love: audio, video, VoIP, files, and much more. It's combined with enterprise-level security and admin capabilities that IT departments and business leaders require.

The size and scope of Zinc's projects take some major coordination. Eight simultaneous projects across multiple platforms, and a low 1:9 manager-to-developer ratio, made micromanagement a non-option — managers were simply too busy.

But existing third-party solutions meant managers were spending more time managing people than products. The team needed a way for engineers to manage projects more autonomously.

Zinc's VP of Product, Christina Lucey
Zinc's tight-knit dev team doubled their GitHub usage after adopting ZenHub.

Maximizing accountability through collaboration

ZenHub was suggested as a way to break down communication barriers that resulted from third-party project management tools.

They began a trial and unofficially allowed teams to adopt it on their own accord. Explains Zinc's VP of Product, Christina Lucey, “We said that anyone who wants to use [ZenHub] can use it. The next thing I know, the entire team was using it. That's when we knew we needed to make it official.“

We said anyone who wants to use [ZenHub ] can use it. The next thing I know, the entire team was using it. Christina Lucey, VP Product

Before ZenHub, conversation was fragmented between GitHub and external tools, and did not reflect what was actually going on in the project. When Zinc adopted ZenHub, each engineer and designer became more accountable in the management of his or her own projects.

Developers began customizing their own workflows with ZenHub's task boards, adding pipelines and connecting repositories to suit their needs. Because each feature is displayed in GitHub's UI — where engineers already work — product and project managers no longer have to remind colleagues to update tasks.  

“ZenHub created a work environment where engineers take ownership over what they're building,” said Christina. “They could finally see the forest for the trees.”

ZenHub created a work environment where engineers take ownership over what they're building. They could finally see the forest for the trees. Christina Lucey, VP Product

Their Favorite Features


Plan and structure work in a way that’s best for you. Turn GitHub Issues intro Epics, add user stories, then get sprinting with Milestones.


Know exactly how many story points you can meet in each sprint. Identify risks, eliminate bottlenecks, and better understand project complexity.


Eliminate the disconnect between the work being done in GitHub and the roadmap that reflects the team's progress.

Workflow Automation

Bring workflow automation to your GitHub Issues. Avoid hand-off delays and ensure the status of work is always accurate.

Read more ZenHub Success Stories

SAP Fieldglass

Leap Motion

Start your next project with ZenHub

Try for free